Pas de retraite pour les ouvrières
No retirement for the worker bees
2023
Campaign for Les Ruches POP, an urban beekeeping association.
- Awareness campaign
- Activist graphic design
- Non-profit communication
The project aims to raise awareness of the decline of bees and its ecological consequences, drawing a parallel with the social mobilisation against the pension reform and the forms of collective organisation under way at the time it was made.
Taking an activist approach (slogans, posters, stickers, a mobile tagging workshop), the campaign invites civic engagement. Each piece carries a QR code linking to a fanzine that suggests concrete actions: making seed bombs, buying local honey, and so on. The visuals are designed to circulate easily, both in public space and on activist platforms online.
